At Talia Collins, we believe that it is very important to take care of yourself, your clothes, and the planet. Today and every day we celebrate Mother Nature and the many wonders of our planet. Since its creation in 1970, Earth Day is celebrated every year on April 22nd, and this year’s theme is Invest In Our Planet. The goal is to show that the biggest changes are made when you invest, whether it is your money, your time, or your efforts. Find out more at here.
This week is also Fashion Revolution Week. This event was created after the collapse of the Rana Plaza factory, in Dhaka, Bangladesh, on April 24th, 2013, which killed 1,138 people and injured more than 2,500. This tragedy became a symbol of the fashion industry’s need for reform regarding sustainable ethics and the impact of fast-fashion on our eco-systems. Find out more at here.
Here are some of the ways in which we are contributing to the effort for a healthier planet:
1. Our materials
Our designs are consciously created using ECONYL®, a yarn consisting of 100% regenerated nylon fiber crafted from abandoned fishing nets and other discarded ocean plastics. This innovative fabric means that our swimwear will have lasting durability and has already been proven to be twice more resistant to abrasions, sunscreens and tanning oils than most other non-recycled swimwear fabrics. Each piece also includes sun protection and is OEKO-TEX® Standard 100 certified.
2. Our packaging
All our products are manufactured in a family run factory in Portugal, and every material we use is recycled, from the fabrics to the trims, including the packaging which is in fact compostable (made from corn starch). Our hair scrunchies are made from fabric off-cuts, to avoid any waste during production.
3. Our initiatives
Sustainability initiatives are practiced throughout all aspects of the business, from the point of fabric selection to online checkout where customers can opt to offset the carbon emissions of their delivery.
We also donate 1% of each sale to The Healthy Seas Initiative, an international non-governmental organisation, to support their work in clearing the oceans of abandoned nets and other discarded plastics. These “ghost” fishing nets are incredibly harmful to our marine ecosystems, polluting our oceans with plastic, as well as killing hundreds of thousands of marine animals each year. This discarded plastic waste, otherwise destined for landfill, is collected and transformed into a brand new yarn used to create our luxurious swimwear collection.
A few ways in which you can get easily involved:
1. Care for your clothes - make them last longer by cleaning them properly, mending them if they are damaged, or even finding ways of upcycling the pieces you don’t wear anymore!
2. Reuse your items - use a tote bag to shop, or a reusable cup when getting your morning coffee.
3. Walk / cycle / or use public transport instead of the car whenever possible.
4. Buy locally grown produce.
5. Avoid too many takeaways (plastic items from takeaway food and drink dominate the litter in the world’s oceans)
6. Recycle (plastic, clothes and swimwear!)
7. Educate yourself and take part in events - talks, panels, clothes swaps, workshops, fashion shows and more throughout Fashion Revolution Week & Earth Day.
To celebrate these two important events, we are offering our beloved customers 30% off until the 1st of May 2022. Use code EARTHDAY30 to enjoy it!
“Today, it should be regarded as a necessity for every fashion brand to be working ethically, in a more conscious and responsible manner. When I first launched in 2018, I really wanted to raise the consumer’s awareness to the fact that fashion is the world’s second-largest polluting industry. We should be thinking about giving fabrics and industry by-products a new life, which is why my collections are aimed at women who take pride in caring for their clothes, where they come from and their impact on our planet.” Talia Collins, Founder & Creative Director.